Founded by Michael Budman and Don Green, Roots has spent the last 50 years as a cornerstone of Canadian heritage, embodying a deep commitment to quality, authenticity, and innovation. With a foundation built on a love for the outdoors and the beauty of nature, Roots has evolved into a premium lifestyle brand, recognized for its craftsmanship and meaningful connection with communities worldwide.
Under the leadership of President & CEO, Meghan Roach, Roots continues to celebrate its rich heritage while embracing a dynamic vision for the future, driven by creative leadership and a passion for innovation. As the company marked its 50th anniversary last year, it remains dedicated to forging authentic relationships with its customers and partners, inspired by the unwavering support of the team, past and present.
Roots success has also been deeply rooted in the loyalty of its Canadian public and international supporters, who have welcomed the brand into their hearts. Co-founders Michael Budman and Don Green attribute the company’s achievements to the ongoing support of their families, especially their wives, Diane and Denyse, and the invaluable contribution of Karl Kowalewski and his family, who have been part of the journey from the very beginning. As the Roots brand looks to the future, it remains poised for continued growth, allowing more people across the globe to experience the authentic Roots brand.
Roots formal beginning was marked by the opening of its first store on August 15, 1973, but the Brand was born in a small Algonquin Park cabin out of an enduring love of the great Canadian outdoors from Budman and Green.