Born in Brazil, where her family owned a retail clothing chain, Juliana Schiavinatto began working alongside her father as an assistant buyer at just 15. Today, as a graduate of commerce, fashion and design, her ability to conceptualize and deliver powerful images has garnered her an impressive clientele.
Schiavinatto is the co-founder and Editor-in-chief of the Canadian internationally distributed PULP Magazine, as well as ELLE Canada’s Executive Fashion Editor-at-large. She has also contributed to many other national and international publications including GLOW, FLARE, V, Soma, Chatelaine, and Globe and Mail Style Advisor. Juliana brings her modern and confident aesthetic to every project she touches, and her advanced skills have been utilized to communicate the vision of such advertising clients as Jones New York, Harry Rosen, Holt Renfrew, Buffalo Jeans, Marshalls, Target and Hudson’s Bay.
Schiavinatto’s celebrity roster includes heavyweights Nelly Furtado, Katy Perry, Hilary Duff, Janelle Monae and Chloe Moretz, and she has styled many supermodels including Daria Werbowy, Coco Rocha and Erin Wasson.
Her expertise also extends to runway shows, where she explores possibilities and pushes boundaries. She has worked in this capacity with clients like Pink Tartan, Line Knitwear, Rachel Roy, and Mikhael Kale. Juliana has also worked for several years as a consultant for mega brand MAC Cosmetics, overseeing costumes for their worldwide events, shows and press launches.
Juliana is currently based in Toronto while shooting internationally for many of her clients.